04 February 2011

New slogan

I bought some Hamm's this week.  Because I can.  On the can, the following is printed:  'America's classic premium beer.  Born in the land of sky blue waters.' 

I have a new statement for Hamm's (it'll be at the end of the post, skip ahead if you don't care about the rest of this).  Now, don't get me wrong, I enjoy Hamm's.  I have discovered a cheap beer that not a lot of people know about or care enough about.  A few years ago (and I mean five years ago), it was Pabst Blue Ribbon.  Now, PBR is popular and the price is on the rise.  Always on the search for cheap, I was happy to see Hamm's appearing in local businesses a couple of years ago and although I will admit to not knowing much about it.  Upon further 'investigation' I found out a little bit about the brand, company, etc.  It's owned by the Miller brewing company now if anyone is interested. 

It makes me a little sad seeing these older beers that have just been enveloped by larger corporations, but that is just business.  You look at beers like Hamm's, Stroh's, Schlitz, PBR, they all started out as independent beer companies only to be taken in (as it were) by larger companies just because it was the only way to stay around.  And that is part of business.  You can't remain a small business.  You won't be able to make money.  It is just easier to make a name for yourself, gain a reliable and faithful fan base and sell out.  That sounds horrible, but that is the way of the world.  Part of the economic world.  In the end, it is the great big dollar that rotates the world.  

On a side note, this was just meant to be a funny, quick, I'm a little drunk, let's write about beer kind of post.  Apparently, there is a little more on my mind.  After all of this, I will leave you with what I thought should be the new slogan for Hamm's beer.  I thought of this because a thirty pack of Hamm's is a few dollars cheaper than Busch, I noticed when I bought it.  Enjoy.  

Hamm's:  So cheap, it makes Busch Light look expensive.

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